In this post, I’m going to show you the exact prompts for creating landing page copy with ChatGPT and Gemini, so you can create landing pages that convert.
Quick one: If you find this helpful or need more help with creating good prompts feel free to connect with me on LinkedIn Collins Awusa.
Table of Content:
• The perfect prompts for creating landing page copy with ChatGPT or Gemini
• How to Use the AI prompt for creating landing page copy with ChatGPT or Gemini
• Pro tips for getting better landing page copy with ChatGPT or Gemini
Before I proceed to show you the AI prompts, let’s take a look what you need to focus on while creating a landing page:
• Title: Explain the Value You Provide
• Subtitle: Explain How You’ll Deliver It
• Visual: Let Users Visualize It
• Social Proof: Make It Believable
• CTA: Make Taking the Next Step Easy
The perfect prompts for creating landing page copy with ChatGPT or Gemini
1. The Foundational Prompt to Start With.
Here’s the basic prompt for creating landing page copy with ChatGPT and Gemini:
✅ Landing Page Copy Basic AI Prompt
<PROMPT>
Act as a copywriter. Create compelling copy for a landing page promoting [product/service]. Include a headline, subheadline, key benefits, and a clear call to action. Ensure the content is engaging and persuasive.
</PROMPT>
2. Mega prompt.
<PROMPT>
You're an expert conversion-focused copywriter specializing in [INDUSTRY_TYPE] landing pages that follow proven above-the-fold and below-the-fold psychology.
Our landing page needs to pass the 'caveman test' - a glance should communicate our value instantly while building enough trust and desire to drive [CONVERSION_GOAL].
Could you help me write a high-converting landing page that follows the proven 10-part structure for maximum clarity and persuasion?
Desired format:
ABOVE THE FOLD:
- Title (3 options using these approaches):
- Simple explanation approach
- Hook addressing main objection
- Niche ownership statement
- Subtitle that specifically explains how the product delivers the promised value
- Visual description (focusing on product in action)
- Key social proof element
- Primary CTA (using either value-focused, objection-handling, or email capture approach)
BELOW THE FOLD:
- Features section that makes the value concrete + objection handling
- Extended social proof section that inspires action
- FAQ section for loose ends
- Second CTA with expanded context
- Founder's note following the problem-solution story arc
Before proceeding, please ask me any other question you need to give me the best output.
</PROMPT>
N/B: And make sure to replace the variables indicated with [ ]
For more on how to create killer conversion-focused landing pages, I recommend checking out this guide from MarketingExamples.
How to Use the AI prompt for creating landing page copy with ChatGPT or Gemini
Follow these steps:
Step 1: Copy & Paste the Prompt:
Insert the prompt directly into ChatGPT or Gemini.
Step 2: Answer all follow-up questions: The more data you give, the better the output.
Pro tips for getting better landing page copy with ChatGPT or Gemini
1. Provide Enough Data as You Can: ChatGPT knows nothing about your business/products nor the way you write your copies or even what a good copy is. You can start by uploading your existing landing pages or well-performing landing pages and ask ChatGPT or Gemini to learn from it.
2. Give ChatGPT enough data. You can also upload your past landing page and ask it to learn from it.
3. When asked about more details, be sure to give clear and enough details to help ChatGPT understand your overall goals.
Also check out: 50+ Best Free AI Courses Online in 2024 (From Top Companies)
FAQs
What actually makes a landing page convert?
Not one thing. It’s all about grabbing attention right away, then quickly building trust and showing people exactly what they’ll get. A clear headline, a strong visual, and social proof (like testimonials or logos of brands you’ve worked with) can make a world of difference. And don’t forget a call-to-action that’s easy to spot and tells people exactly what to do next.
How does AI even help with writing landing pages?
AI tools like ChatGPT and Gemini can really speed up the writing process and make it easier to test different versions. They’re pretty impressive at creating persuasive, on-brand copy when given the right prompts. Think of them as assistants that help brainstorm ideas and word things just right, but you still get the final say.
How much info should I give ChatGPT or Gemini for the best Landing Page Copy?
More detail generally leads to better results. Try to give specifics, like your product’s unique benefits, your target audience, and any tone guidelines (like formal or friendly). AI works best when it has context, so don’t hold back on those details.
What’s the difference between “above the fold” and “below the fold”?
“Above the fold” is the first part of the page that users see without scrolling kind of like your landing page’s first impression. You want to keep your key message, visuals, and CTA here to hook people immediately. “Below the fold” is for more detailed info, like features, FAQs, and testimonials. The idea is to grab attention first and then give more details as people scroll.
How can I use social proof on my landing page?
Social proof is super powerful! You can add customer reviews, client logos, or even quick stats (like “trusted by 10,000+ customers”) to show visitors that others trust your product. Just don’t overload it, pick a few high-impact pieces to keep it simple and credible.
How specific do my prompts need to be to get good AI copy?
Specificity helps a lot. If you have a clear idea of the tone, target audience, or unique selling points, include those in your prompts. Vague prompts often lead to generic copy, but clear prompts get more targeted results all the time.
Can ChatGPT and Gemini actually write in my brand’s voice?
Yes, to an extent. If you give them examples of your brand voice/style or mention specific keywords and phrases, they can try to mimic it pretty well. You need to feed it with a lot of your past writings.
What are common mistakes people make when using AI for landing page copy?
A big one is completely relying on AI output without tweaking it or double-checking. AI is not human. Also, not giving enough detail in the prompt can lead to generic results. Treat AI as a co-writer, not a substitute, and polish the output to make sure it really sounds like you.
What’s the best way to test my landing page copy for conversions?
A/B testing is a great way to see what works. Try testing different headlines, calls to action, or even button colors to see which one gets more clicks.